Building a Successful Social Media Strategy
Social media has been termed as the fastest growing marketing tool in the current marketing trend as it offers businesses power to get into contact with millions of customers at the touch of a button. Given that 91% of internet users are using at least one social networking tool, it has become essential for every business to build an effective marketing strategy. Here are some steps that you can follow when building a successful social media strategy for your business.
Set Your Goals
The start of a strategy is quite similar to any other marketing strategy. It is important that you outline your goals before going ahead to open accounts on major social networks. An important point to keep in mind is that social media is a long-term strategy that is aimed at building and strengthening relationships and brand identity as opposed to a …