Essentials of Effective Web Design

People usually think that web design is all about visual engagement, but that’s not the case at all. In fact, it is mainly a balancing act of multiple factors which all have a role to play in the final product.

Here are the basic principles that build the foundation of attractive as well as effective web design:

Simple Is More

You will find many sites that are overcrowded with elements on each page, and that is so distracting. Each site has a purpose, and that purpose should be the main attraction. Creativity in web design should only play a supplementary rule in that it promotes the purpose, not the opposite. To achieve this, good web designers usually use a lot of whitespace or negative space, or that part of a page that is unoccupied (in between text, images and other elements). This approach allows the website’s message to grab most of the visitor’s attention, and naturally guides them where they should go.

Functionality Above All

Usability and functionality are always number one on the list of good web design considerations. This is the route to conversions, and without it, the site loses purpose. Usability and functionality in web design simply means that all buttons are working properly, and that all calls to action are in all the right places, the user exerting the least possible effort to get to the next step.

Right Aesthetics for the Right Audience

A website’s aesthetics should match the taste of the intended audience, if it is to contribute to the overall effectiveness of the site. Therefore, it is important for the designer to know the target market segment so he can pick the most appropriate design features, such as colors, image textures, and the like.

Keeping It Direct and Intriguing

With each word or line on a web page, the message must be clear and inviting. The last thing a webmaster wants is to confuse the users, because confusion usually leads to skipped opportunities.

Maintaining Focus

The placement of visual elements has a significant role to play in web design. These elements may be as explicit as arrows, or as subtle as tiny dots. These elements focus the attention of the user to where they need to go. When there is only one design element that the user can focus on, conversion rates can soar.

Crucial Elements Defined

Lastly, the design must focus on the wants and needs of the customer to ensure that the website will be found worthy of their time. This is attainable with only simple research or surveys. When such wants and needs are identified, it will be much easier for the web designer to satisfy them.

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